When designing a logo or preparing artwork, one of the most important things to be aware of is the use of colours and how those colours will be translated at the point of being printed.
A document will normally be set up to print as CMYK or Pantone (pms) colours. PANTONE is a color standardization system, it is the most widely used and the one that most printers understand.
Pms Books are divided into two parts Uncoated or Coated.
If you are printing onto Satin or Gloss coated paper you need to be looking at the coated or c section of the pms book eg pms 185c. The c stands for coated.
If you are printing on uncoated paper ie Letterhead paper, ivory boards, offset paper, you need to be looking at the u section eg pms 185u the u stands for uncoated.
It is important to note that the same pms ink colour is affected by the type of material it is printed on to.
Some of the pms colours look totally different on coated than they do on uncoated even though the ink mix is the same. Just to confuse things other colours look similar on both.
Pantone colours are also known as spot colours and are referenced by unique number.
There is a predefined ink mix that needs to be matched against a standard Pantone colour book.
3 Reasons why Pantone colours may be used in the production of a job:
1. Price
Printing a job using just one or two Pantone colours on conventional press will normally be cheaper than printing using a CMYK mix. (1 or 2 plates required instead of 4)
Commonly used in the production of stationery items, such as letterheads.
2.Accuracy If a colour is printed as a Pantone colour, this can be checked against a Pantone swatch, meaning there will be more consistency across printed material, regardless of where the printing has taken place
3. Colour options
The CMYK printing process is limited in the range of colours that can be produced.
Some colours cannot be produced from the CMYK gamut, such as fluorescent and metallic colours,some oranges and certain greens. If these are needed to be used within a print job then a Pantone colour may be used.
CMYK , 4 COLOUR ,Full Colour Printing (all mean the same)
CMYK printing uses a mix of cyan, magenta, yellow and black to produce a range of thousands of colours.
This printing process is commonly referred to as “full colour or 4 colour printing”.
With the development of digital printing devices,colour printing has become the more popular and cost effective method of producing printed Material.
4 Reasons to use cmyk colours when preparing a logo or artwork:
1 .Economics
The majority of Business cards and most short run printing is produced on digital printing machinery.
This is produced using cmyk inks or toner.
2 .Colour Photo
There is 4 colour imagery in the artwork, this needs to be printed in cmyk .
A picture tells a thousand words and a colour picture gets noticed more than a black and white picture.
3. Magazine advertising
A logo needs to be reproduced in magazine advertising. Magazines are produced in cmyk.
4. Suppliers Logos
You are using supplier’s logos in your printing collateral, the chances are that they will be supplied in cmyk
A document will normally be set up to print as CMYK or Pantone (pms) colours. PANTONE is a color standardization system, it is the most widely used and the one that most printers understand.
Pms Books are divided into two parts Uncoated or Coated.
If you are printing onto Satin or Gloss coated paper you need to be looking at the coated or c section of the pms book eg pms 185c. The c stands for coated.
If you are printing on uncoated paper ie Letterhead paper, ivory boards, offset paper, you need to be looking at the u section eg pms 185u the u stands for uncoated.
It is important to note that the same pms ink colour is affected by the type of material it is printed on to.
Some of the pms colours look totally different on coated than they do on uncoated even though the ink mix is the same. Just to confuse things other colours look similar on both.
Pantone colours are also known as spot colours and are referenced by unique number.
There is a predefined ink mix that needs to be matched against a standard Pantone colour book.
3 Reasons why Pantone colours may be used in the production of a job:
1. Price
Printing a job using just one or two Pantone colours on conventional press will normally be cheaper than printing using a CMYK mix. (1 or 2 plates required instead of 4)
Commonly used in the production of stationery items, such as letterheads.
2.Accuracy If a colour is printed as a Pantone colour, this can be checked against a Pantone swatch, meaning there will be more consistency across printed material, regardless of where the printing has taken place
3. Colour options
The CMYK printing process is limited in the range of colours that can be produced.
Some colours cannot be produced from the CMYK gamut, such as fluorescent and metallic colours,some oranges and certain greens. If these are needed to be used within a print job then a Pantone colour may be used.
CMYK , 4 COLOUR ,Full Colour Printing (all mean the same)
CMYK printing uses a mix of cyan, magenta, yellow and black to produce a range of thousands of colours.
This printing process is commonly referred to as “full colour or 4 colour printing”.
With the development of digital printing devices,colour printing has become the more popular and cost effective method of producing printed Material.
4 Reasons to use cmyk colours when preparing a logo or artwork:
1 .Economics
The majority of Business cards and most short run printing is produced on digital printing machinery.
This is produced using cmyk inks or toner.
2 .Colour Photo
There is 4 colour imagery in the artwork, this needs to be printed in cmyk .
A picture tells a thousand words and a colour picture gets noticed more than a black and white picture.
3. Magazine advertising
A logo needs to be reproduced in magazine advertising. Magazines are produced in cmyk.
4. Suppliers Logos
You are using supplier’s logos in your printing collateral, the chances are that they will be supplied in cmyk
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